The export volume and quantity of construction machinery products are significantly lower than the national average export level of electromechanical products during the same period,while the year-on-year price increase significantly exceeds the national average level of several products.Part of the effect of product level improvement appears.
In 2012,the export of construction machinery showed an inverted V-shaped market,which increased first and then suppressed.Although the annual average reached nearly 15%year-on-year growth,the downward trend in the third and fourth quarters has always made the industry relaxed.At the end of last year At that time,the industry was generally not very optimistic about the first quarter of 2013,and the customs data for the first quarter also confirmed people's concerns.Compared with the same period in 2012,the export of construction machinery in the first quarter of 2013 changed from a state of rising exports and imports in 2012 to a decline in imports and exports.
Customs statistics in the first quarter of this year showed that the export value of construction machinery was US$3.322 billion,down 17.44%year-on-year;the export volume fell 64.15%year-on-year,and the export price increased 130.29%year-on-year;The average export level of products,while the year-on-year increase in export prices is much higher than the 3.56%year-on-year increase in exports of electromechanical products.
In the same period,the import value of construction machinery was US$699 million,a year-on-year decrease of 59.7%,the number of imports fell by 89.27%,and the import price increased by 275.41%.
The export volume and quantity of construction machinery products were significantly lower than the national average export level of electromechanical products during the same period,while the price increase significantly exceeded the national average level of several products.On the one hand,it shows the change in costs,on the other hand,it also shows the possible adjustment of industrial structure and Part of the effect of product level improvement appears.The import value and the quantity of imports have shown a sharper decline,and the sharper year-on-year increase in import prices still puts higher demands on people in the industry.
High outlet pressure
Customs data in the first quarter showed that the overall export of construction machinery continued the downward trend in the fourth quarter of 2012.Both the export value and the number of exports declined in January,February and March year-on-year,and the number of exports fell by more than 60%year-on-year.Looking at the largest construction machinery exhibition-the BMW Exhibition in Munich,Germany,the lack of overall demand is still the fundamental problem.The rapid year-on-year price increase reminds us that the cost of enterprises has increased significantly.At this stage,the price increase will have a significant impact on the international competitiveness of my country's construction machinery products.
It can be seen from the customs data that while the export value and quantity have dropped significantly year-on-year,the price has increased sharply year-on-year.This phenomenon reveals two pieces of information.One is that the cost of enterprises has increased significantly.This is a problem that has been prominent in the past two years.Second,the added value of products increased.
It can be seen from the data that the reason for the substantial increase in export prices is the pull of several products:dredgers increased by 422.43%year-on-year,other mixing or mixing machines for solid minerals increased by 150.15%year-on-year,concrete pumps increased by 75.54%year-on-year,asphalt concrete The paver increased 84.84%year-on-year,other scrapers increased 105.19%year-on-year,and the maximum lifting weight>100 tons of all-terrain crane trucks increased 149.18%year-on-year.The dredger category with the largest increase is small,the number is small and the export is unstable,which is of little significance.Several other products account for a relatively small share of construction machinery and equipment.Therefore,simply looking at the prices of these items year-on-year,it is not possible to draw a conclusion that the added value has increased significantly.However,it should also be noted that asphalt concrete paver,concrete pump,crawler bulldozer with more than 320 horsepower,vibratory roller with a weight of 18 tons and above and other products show different increases of 15%to 85%.The added value is increasing.
Key products such as excavators,loaders,bulldozers,road rollers,graders,construction cranes,concrete equipment,industrial vehicles,etc.overall showed a decline in exports,reflecting the basic situation of the construction machinery market.
The market is stable and changing
Asia is China's largest market for traditional construction machinery exports,and has been firmly occupying nearly half of the country.In the past 5 years,the Asian market has been basically stable,but there has been a slight downward trend,accounting for about 45%overall,the European market accounting for about 17%,and Africa accounting for Around 14%,Latin America has gradually increased,from 7.42%in 2008 to 11.98%in 2012,North America has increased by 2%in the past 5 years,accounting for about 10%of the market share,Oceania has increased by 1%in the past 5 years,about 3%of market share.
In the first quarter of 2013,except for the African market which had a year-on-year increase of 21.83%,all other continents showed a decline to varying degrees.Asia is still the largest market for my country's construction machinery exports,but its market share is still showing a slight downward trend,down 18.1%year-on-year,while the Middle East market is showing a 26%year-on-year increase.The African market increased by 21.83%year-on-year,and the market share accounted for 17.17%.There was a relatively obvious growth.The national level's emphasis on the African market and the development of Africa in recent years are the main driving forces.Little change in other markets.
Through the monitoring of key markets,among the top 20 countries in the first quarter of this year,the United States,India,Japan,the Russian Federation,Brazil,Thailand,Indonesia,Australia,Singapore,Iran,Germany,South Africa,Saudi Arabia,Malaysia,Countries such as Kazakhstan have always had relatively stable market share and stable growth,and the market share of the top 20 countries accounted for 60%of total exports.In addition to the above-mentioned countries,markets in Venezuela,Vietnam,Algeria and other countries have a lot of fluctuations,but they have performed well,and will enter the top 20 at least the next year.The Ghanaian market has grown rapidly in the past two years and is worth noting.
In view of the characteristics of construction machinery products,the trading methods in the first quarter have not changed much,general trade still accounts for nearly 70%,processing trade accounts for 20%,and other trade accounts for 10%.
The distribution of construction machinery industry is relatively concentrated,and the export shares of the provinces remain basically unchanged.Exports in Xinjiang,Ningxia,Gansu,Tibet and other provinces and regions increased significantly year-on-year,but the above-mentioned provinces or regions are either based on border trade or the base is too small,which has little impact on the overall.
fierce competition in foreign trade of construction machinery
Weak market demand is the biggest problem,and the global economic recovery is still slow.You can get a glimpse from the just concluded BMW Show in Germany.The exhibition area reached 570,000 square meters,530,000 visitors came from more than 200 countries and regions in the world,and 3,420 exhibitors came from 57 countries and regions in the world.The above data have refreshed the previous record.The world's top construction machinery manufacturers all attended the exhibition,the exhibition level is first-class.The enthusiasm of exhibitors and visitors is rising,but after communicating with some exhibitors,it is not rare that there are more pressure from the visitors,requesting deferred payment,and negotiating more favorable conditions.
Facing a bleak market,it is particularly important to practice internal skills and comprehensively improve the quality and service level of its products.When the market is weak,it can only grab the share from the existing market with its strength.Chery is a new recruit in the field of construction machinery,and also exhibited for the first time with its own brand"DETANK".Chery heavy industry products are positioned at the mid-to-high end,based on technological innovation,building engineering machinery with the concept of making cars,reflecting the meticulousness of automobile manufacturing in the boldness of construction machinery products,complementing each other's thickness,with the characteristics of"reliable,efficient and comfortable".Obtained affirmation from customers,indicating that as long as the product quality is excellent,positioning is accurate,it is entirely possible to grab share.
Profit space continues to shrink
In recent years,vicious competition has plagued construction machinery companies,which can be reflected in the year-on-year price decline of major products.Rising costs and shrinking profit margins have put greater pressure on enterprises to reinvest in production,R&D and after-sales investment,and industry self-discipline and standardize trade behavior have become more important.
Rising costs,vicious competition,after-sales investment,and trade barriers have already made it difficult for enterprises,and the continued appreciation of the RMB has made matters worse.The advantages of high cost performance of my country's construction machinery are being challenged step by step.Stabilizing the exchange rate has always been a constant voice of enterprises.
Hope in Adversity
The first quarter has passed.Although the market is sluggish,it is also a critical moment to test the resilience of enterprises.Enterprises will strengthen their strength through adjustments during ups and downs,which will provide a stronger driving force for the healthy development of my country's construction machinery industry and the further development of the international market.
The global manufacturing PMI index has been above 50%for four consecutive months,and the positive factors have accumulated and the freight volume has rebounded.Some regions in key markets such as Africa,Latin America and Russia and North America will weakly support the export of construction machinery.The decline in imports will be difficult to change in the short term.